"Great, you know all about how and where to get your ads online, but what are you going to write?"

Actually, writing Ads or content for their website is something that scares a lot of people away from online marketing, they think that it's just too difficult....

...But the truth is that it's a skill that can be learned just like any other skill and it doesn't take too long a time to master.

The same applies to writing the content for your website. Maybe you were not born a great writer, but you

TIP Do you want to become a good copywriter and write mind-blowing Ads? Ads that sell products by the thousand! Well copy them! No, I don't mean copy and paste and use them as your own! I mean print them out and copy them onto a piece of paper - BY HAND! Word for word, line for line. Do this for all the Ads that appeal to you and you will be implanting the emotional triggers, the words and phrases used to stun the reader. As you write them down you will be implanting them into your own mind! In no time at all you will be writing Ads and stories just like the pros do. Words will flow off the tip of your tongue, like water down a mountainside! Words that will wow your readers and wash away your opposition!

have the ability to learn. Why, every time you read something, whether online or offline, you are subconciously storing knowledge....

....Knowledge that will help you when it comes to writing your own content.

As soon as you start to read something you immediately make a subconcious decision as to whether it has good or bad content.

In your mind you instantaneously decide whether to continue reading and find out more about the subject, or to ignore it and move onto something else.

This is not a concious decision, you sometimes have to read for a little while before it filters through to your consciousness and you click away in disgust!

"Harness your inner power!"

You can tap into your subconcious and use it to increase the power of your own words, then later on you will be able to use those words to increase the power of the content of your website or your Ads!

Next time you start to read something, stop for a few moments, let the first words sink in, feel them.

What do they do for you, what emotions do they trigger?...... Do they grab you and draw you in, or do they repel you?

Do this every time, learn what attracts you about a story, what words and phrases are being used.

Then write a little story using these and similar words or phrases (use a thesaurus to search for some if necessary).

"You must actually write it down on a piece of paper!"

When you write something down as opposed to reading or typing it, it triggers your subconcious and implants that knowledge into your brain.

Do it every day for a week then write your own story or Ad - you will be amazed at the power you have in you!

Rest it before you use it

When you write a story or Ad you become very involved with it, you know it off by heart. But this can blind

Are you a whitelisted email sender? Is your email getting past the Spam Filters?... Did you ever even check your email for spam triggers?.... You know what it's like online in cyberspace. Everybody has their own spam filter, even the ISP's filter the mail before forwarding it!  Your email may be getting sent into the trash can without even leaving your server let alone reaching it's target. To be successful you have to ensure that your emails reach their target. Get yourself whitelisted today, stop sending emails to the trash can!

you to it's shortcomings, you will read it and not see the mistakes and glaring errors in it.

Give it a rest, shut it away for a day or two and do something else.

Later when you re-read it you will notice all the mistakes that were staring you in the face but you were too close to see.

Now you can edit it, polish it and have it ready to go out to work!

If you have an honest friend to give you a second, unbiased opinion all the better!

My brother does this for me, he is very critical and his comments sometimes hurt.

But it saves me wasting money on useless copy!

"Test it!"

You need to test the effectiveness of your Ads, to know which ones get the best response. After all what's the use in spending hours and thousands of dollars sending out an Ad that has no response?

Every Ad you send out will need a little fine tuning to get the best from it. Sometimes changing a word here and there or altering the headline will have dramatic results.

Testing is a simple procedure, send out a limited quantity of Ads with a tracking link in the reply address and you''ll be able to see how many people have clicked on your link. If you have a good response then you can send your Ad out to all your contacts, if not tweak it and try again.

It's a good idea to send out a couple of test ADs at the same time, with different messages and tracking links to compare results, see which get's the best results and use that one.

Tracking Ads

This is an easy process to setup and monitor, most autoresponder suppliers or webhosts have tracking facilities as a standard feature.

Basically you log into your account, go to the tracking area, then enter the address you want tracked. You will be sent another address to use in your adverts and every time someone clicks on this address the tracker will record it, at the same time sending your client to your original address.

Let's say you are a member of Business World, one of the top three safelists with over 52,000 members, and you want to use their tracking facilities. All you have to do is:- Go to your login page at Business World and log in with your member name and password. At the top left of your home page you will see a link called tracking, click on it and you are taken to the tracker set up page. Full, simple to follow instructions detailing how to set up your tracking link are given here. Use the new address (URL) given in all your Ads. Set up a new link for every publication you use to send your Ads to. To check your response, log into the members area and view your statistics - at a glance you will see the most successful Ads you've sent out.

 That's it, your tracking campaign is set up now all you have to do is send out your Ads!

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