"Do You Want People to Advertise on Your Website?"

Once you have a popular website online you may start to think about allowing others to advertise on your site.

This seems like an attractive proposition, after all you have thousands of visitors to your site every day, what better way to make use of them than get extra revenue from showing online Ads?

On the surface of it this seems like a good idea, but let's just think about the purpose of your website for a

Content based Website. If your website is more content based rather than a direct selling site then you might want to consider this option. One of the most popular ways of doing this is learning how to use Googles Adsense program. You may have noticed Google Ads throughout my site, well every time you click on one of them Google pay me money! It's probably the easiest way of using other peoples ads on your site. You simply open an Adsense account with Google then place the supplied Ad code wherever you want the Ads to show. You don't even have to restrict the Ads to your website, you can show them on your blog as well for more exposure!

minute. What products are you trying to sell? Do you get all the sales you need from those products?

What about your visitors, do you want them to stay on your site and buy your products or do you want them to click away from your site and look at a competitors products, perhaps never to return?

This is something that could all too easily happen if you allow others to advertise on your site.

You collect a little money in advertising revenue only to direct your visitors to a competitor and allow him to make money in larger quantites than your advertising returns give you!

Another thing to bear in mind is that by allowing an advert on your site you are to some extents recommending that product yourself, and if it turns out to be cheap and nasty then you will be branded by the same brush!

Joint Venture

An alternative to doing this is to partner with other related, high traffic website owners and advertise your site on theirs. You, in return agree to advertise their sites on yours and all of you benifit from each others popularity and traffic.

Just make sure that your prospective partners, and their products, are of the same standard as yourself if not better.

Link to a 'Blank' page.

You've worked hard to get a visitor to your website and now you'd like him/her to stick around for a while and see what you've got to offer, ultimately to buy something from you.

TIP To direct a link to a new page you need to include "target=_blank" in the code for the link you want them to visit. But what if you don't know HTML? Get yourself the cream of WYSIWYG Website builders and you'll never have to worry about building a link that closes your site again! You'll be able to whip up your own professional, Search Engine Optimised site at the click of a few buttons. As you type you see your creation appear before your own eyes, as if by magic. Try it now, use it for a year, if you're not satisfied you can claim a full refund. Yes, that's right! After one year and building thousands of sites you can still get a full refund if you're not truly satisfied!

But hey, no problem they see an Ad that catches their eye and click on it which sends money into your bank account, so you still score - right?

Yes but tell me, will they still remember your Website name, will they still know how to find you again next time they go online?

Let's say they clicked on the first link they saw and were directed away from your Website. Do you think you'd see them again? Highly unlikely.

This means that they've only seen a small portion of one page and there's heaps more to your site than this.

You'd like them stay a while longer to get the real benfit from all the hours of sweat and toil it took to get them this far! But as soon as they click on a link they leave so what can you do?

Easy, make that link direct them to a 'blank' page or new window. This means that your site is still open in the background and once they've finished on the page they clicked on, you're still there waiting to carry on talking to them!

Try a Pop Under when you have google ads on your site

Google do not allow you to change thier adsense code so any Google ads your visitor clicks on may open in the same window thus closing your site.

One way around this is to set up a pop under that opens, once only, if the home page is clicked on. This pop under could be a product sales page from your own site or aother page of interest.

This way there is always another window with your website open in your visitors browser window. Of course if you have a great site that is sticky, with a well chosen name then people will always remember you and this will not be necessary. 

Don't set a pop under like this for every new page or your viewer will have a new window open for every page they click on! Say your visitor looked at 30 of your pages, they'd have 30 windows to close and be highly peeved, probably going as far as to blacklist your site!

It's better to build a good site that is easy to remember and that your clients want to visit again. This way they will write your name down or bookmark your page.

Collecting Money....